8 Tips to optimise your website's user experience

Your website is a powerful asset and tool to boost your marketing efforts in today's digital marketing landscape. A well-designed and professional-looking website could help you reach your target audience, regardless of the products and services you offer.

However, the constant changes in digital marketing trends can make your website feel outdated and old. How to plan a website structure should be one of your concerns so properly to improve your website’s User Experience (UX).

While a website redesign might be an excellent option, you might not have the money or time to invest in a big project. To overcome this challenge, read below to know some of the tips to optimise your website’s UX.

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1. Fix 404 Errors

Nothing’s more annoying than clicking on a link and getting a 404 error. If you don’t want your visitors to feel the same way, better fix all your 404 errors.

This error code means the webpage you want to view isn’t available on the server.

Although a 404 error is nothing serious for website owners, it’s crucial to fix it immediately as it can drive your visitors away from your website. If it takes time to fix the error, you could personalise your page.

You may use an entertaining image or a friendly message instead of just the standard 404 error message.

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2. Simplify Your Website Design

Another way to optimise your website’s user experience is to simplify your website design. The best web design is free from clutter.  It must also be well-organised and pleasing to the eyes.

Since most online users browse websites to get quick answers and don’t focus on the website’s creativity, don’t complicate your UX design. To achieve this, opt for a minimalist design because less is more.

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3. Boost Your Page Load Speed

Your website’s loading speed is crucial to optimise your user experience. The speed is essential since most visitors will dump your website if it takes more than a minute to load. What’s more, if there’s a delay of only a few seconds, you’ll see a reduction in conversions.  There’s also a chance of lesser page views and a decrease in customer satisfaction. Therefore, you should prioritise boosting your page load speed.

Fast-loading websites help in conversions and increase the number of page clicks, page views, and improve your overall Search Engine Optimisation (SEO). To boost your page load speed, make sure to do the following:

• Optimise your database.
• Get rid of unnecessary plugins to lessen your file size.
• Reduce your image’s overall file size.
• Utilise a caching plugin to load your website's stored copy in your user’s browser.
• Use a speed-optimised website theme.

If necessary, you can also consider switching to a better and faster web hosting service. You may also hire professionals who offer SEO services that will help improve your page load speed.

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4. Choose Easy-To-Read Fonts

When it comes to optimising your website for user experience, fonts matter a lot. This is why it’s wise to choose fonts that are easy to read over their looks. If your fonts pose a challenge for your readers, they can quickly exit your website and look for a more easy-to-read website.

Other than the font type, it’s critical to pay attention to your font size. Make sure it’s not too small or too big. The key is to focus on the usage and readability of your website. This is so your users could easily understand your content. You can use plugins to check the readability score of your website. These plugins might provide you with suggestions on how to improve.

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5. Embrace White Space 

White space is one of the crucial elements of a good website design. It creates a margin around your content, making your text blocks and images stand out. Padding texts and titles with white space may also boost your user attention. Thus, this can help improve the user experience. Also, spacing gives users the impression that your website is ready to use and open.

The breathing room may go a long way in improving your content’s attractiveness and readability. However, you also have to ensure that you balance the need for the usefulness of your website against white space. Determine what’s most important and make sure that you aren’t creating page clutter.

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6. Declutter Your Website’s Navigation Bar

Your website’s navigation bar connects users to various sections of your website. To achieve better results, avoid crowding your menu with choices that may overwhelm users. Instead of doing so, relocate your less crucial navigation elements to your interior pages. This will make a visible and clear layout.

The other way to declutter your navigation bar is to set your logo as your homepage link since most visitors use it to reorient themselves.

Enabling a search function on your website may also help users find what they’re searching for. It will also allow you to optimise your content strategy.

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7. Use An Appealing Call-To-Action

Online users navigate your website through the visual cues that move them from one page to another. Call-To-Action (CTA) plays an essential role in your website’s user experience since they use active words and bold buttons to help users navigate your website. They also encourage them to take the next step.

To optimise your website’s user experience, you should consider the impact of your preferred colours when creating CTA buttons.

Colour psychology involves the use of various hues to evoke different results and feelings from your website visitors.  Also, a wrong choice of colour for your CTAs may lead to a disjointed user experience or an uptick in conversions.

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8. Be Consistent 

Inconsistencies in web design can leave users confused and not sure if they’re on the same website or if they’re on a different one. Being consistent can help your website recognise your brand and optimise your user experience. You can be more consistent with your website by using your brand colours.  Also, you should have a similar font, design, and style throughout your website.

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Conclusion

With the above tips, you could quickly optimise your website’s user experience. Once you implement them properly, you’ll be able to reduce bounce rates.

This may also increase your search engine ranking and keep your visitors longer on your website. To get the best results, make sure to work with professionals.

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Article by Pankaj Shah: DCP London Web Designers