Instagram is one of the most popular and widely-used social media platforms on the internet. Having a good quality Instagram account with a healthy number of followers will give any business a huge advantage and allow it to reach a large audience.
There are some steps you should take to ensure that your profile is always at its best and will attract the right followers.
First, you want to make sure your profile is appealing. It is a good idea to make your profile photo your company’s logo. The profile description is the first thing people will see after the photo, so use it wisely. It is recommended that you put a link to your company’s website in the description as well.
You want to make sure that the photos and videos you share are creative and high quality. A low-quality photo will leave a bad impression in a user’s mind, and they won’t want to pay attention to your profile. Make sure you are sharing good quality, high-resolution photos. Your videos should always be clear and good quality as well. Create intelligent, sharable videos that people will want to show their friends and followers.
Use hashtags properly. Don’t over-do it – about 6-9 tags per photo is recommended, and use hashtags that are appropriate to your brand and business. This is how you will reach people who don’t know who you are, so make sure your hashtags are relevant.
Be active and engaging all the time. Simply posting a photo will not keep anyone’s attention. You’ll want to interact with your potential customers, show them that there is a human being behind the pictures. It is also a good idea to follow other Instagram accounts that are already popular in your industry, and engage with them as well. This will bring you to people who are already interested in your product or service.
Previously you could only post to Instagram from a mobile device. As time as passed Facebook (Owner of Instagram) has provided the tools to post to Instagram from a PC computer.
We all lead hectic lives and having to post content to social media can feel like a new job. Not to worry, you can schedule posts to Instagram using Facebook Creator Studio.
People will be on Instagram at all times of the day, due to the different time zones. Posting several times a day at different times will allow you to get the attention of people everywhere. Ultimately, if you want to make Instagram work for your business, you need to have a strategy. Go into your posting with a plan in place.
Don't forget about the power of Instagram TV which is one of the most recent feature added to Instagram. Previously Instagram only supported short video clips. With Instagram TV you can now post longer more engaging video content. Why not check out this video tutorial showing you how to Post to Instagram TV from PC.
The infographic below from Krisha Web will offer some more details and insight!
(Click to enlarge infographic)
Article created by: DCP Web Designer London
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