People’s concerns today are, surprisingly, not focused on the usual crime, healthcare, and money worries. These days, there is an increasing worry about online security and, with the growing number of scam artists and unofficial websites out there, rightly so. The secret to a trustworthy website is the inclusion of lots of facts, a substantial ‘about us’ page, and usable contact information.
Studies have found that websites that skimp on information and include underwhelming images create an unprofessional impression. Also, by including a clear navigation system, you won’t have to worry about the 40% of readers who will not return to a complex-feeling website. And remember, that navigation system should lead to a simple, accessible contact page that includes clear public contact information and an informational ‘about us’ page to provide background info on you and your company.
For more on what your audience loves and hates, check out the infographic below, from Who Is Hosting This?
(Click to enlarge infographic)
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