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13-07-2016
BackWhat's your strategy for choosing social media, article, and blog content right now?
Do you give much consideration to their format? Of course, your content can easily be meaningful, up-to-date, and generally well thought out, without considering when it might be best suited for release.
But did you know that different types of content are more popular, and gain more shares, during different times of the year?
According to the infographic below, lists are consistently one of the most popular formats. Why is that? It could be that lists are generally simpler and easier to read, due to the nature of the format.
Or perhaps it's due to their length; they are often shorter than other formats, such as news articles.
The topics of list-formatted content are often (though, of course, not always) more lighthearted and less challenging than those of other formats, which may attract individuals just looking for a quick read.
Perhaps it's time to look at your most popular, or ‘best-performing’, content, and which types get shared the most.
Maybe you tend to stick to the same type of content, month after month. Could it be worth changing your formatting occasionally, at least at certain times of the year?
This could be particularly beneficial if your usual content type is the ‘what-post’, which falls into the ‘risky format’ category.
After all, the more shares your content gets, the more publicity and brand awareness for your business.
Check out the infographic below by Buzzstream and Fractl for more details on what works and when!
(Click to enlarge infographic)
Blog post created by: DCP London Web Designers
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09-07-2018
How to find new customers using social media demographics
Choosing the correct social media networks can be the difference between success and failure. Social media can be split into different demographics (age groups) and selecting the right social media accounts for marketing your business can improve your conversion rates.
20-05-2017
How to create an image gallery on your twitter business profile
This is a free video tutorial. In this video tutorial, I will show you how to create an image gallery on your twitter business profile. Twitter is a powerful business marketing tool if used correctly. At DCP we use twitter to showcase our web development work. When we post on twitter we create a small image gallery to showcase our completed projects. Regardless of the type of business, you run it is always a good idea to showcase your work in as many places as possible.
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