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03-12-2021
BackUsability is an essential component of any website. As a web designer, your task is not just to design a visually pleasing website but to create one that looks good and is user-friendly.
Google’s Core Web Vitals update identifies a set of user-centred metrics that measure important aspects of user experience in real-world website usage. Put simply, usability heavily influences your website’s rankings on Google.
Building an affordable, user-friendly website that meets all SEO criteria and follows web design best practices is tricky and time-consuming. Not every business owner is willing or capable to invest large amounts of money into creating and maintaining a good website.
That’s where WordPress website builders like Elementor come into the picture. Unlike most website builders, you can design an entire theme including elements like headers, footers, 404 pages, pop-ups, blog post layouts, and much more. On Elementor, you can build an intuitive and appealing website for a client within a couple of weeks instead of months. It’s a great way to scale up your web design and development services quickly and to a higher standard.
Before we look into five advanced tactics to level up your WordPress website’s usability, let’s understand...
Website usability refers to the ease with which an average person can use and navigate a website to achieve their goals.
Jakob Nielsen breaks down usability into five components: learnability, efficiency, memorability, errors and satisfaction. If people can’t use your website easily, they will not return. Satisfied users are more likely to convert into leads, subscribers, or customers.
In fact, 88% of online shoppers say they wouldn’t return to a website after having a bad user experience, and 70% of online businesses that fail do so partly because of bad usability.
So without further ado, let’s take a deep dive into...
Here are the top five ways in which you can improve your WordPress website’s usability.
Simply put, slow page loading times translate into poor user experience and higher bounce rates, thereby hurting a website’s ranking.
Source: Think With Google
You can improve page loading speed in several ways:
For instance, Elementor’s team improved asset loading to make websites run faster. They changed the way the platform loads CSS, JS, and Font files to boost page speed. Elementor also eliminates the need for plugins because it has built-in widgets for important functions like contact forms, galleries, sliders, heavy images, and GIFs.
Today, mobile devices accounted for 54.8% of global website traffic. In response, Google’s ranking algorithms have shifted to a mobile-first index, meaning the mobile user experience, not the desktop, plays a decisive role in site rankings.
Source: HubSpot
Tips to improve your site’s mobile responsiveness:
Apply these best practices to try and ensure that your website is truly mobile-friendly and responsive.
If your website does not display well due to the user’s screen resolution, the user is likely to leave. Thus, a lack of responsive design does not provide a good user experience.
Source: Google Developers
Best practices to implement responsive design:
Elementor enables you to include up to 7 breakpoints for your website: mobile, mobile extra, tablet, tablet extra, laptop, widescreen, and desktop. You can choose which breakpoint will be active and the value of each breakpoint. The Elementor team also rebuilt the responsive control loading mechanism to reduce data traffic to the Editor by ~32%, server response time by ~23%, and memory usage by ~5%.
Clear and simple navigation greatly improves a website’s usability by increasing stickiness i.e. how long users stay and explore the website. For eCommerce websites, get users to make a purchase in as few clicks as possible. Good navigational principles apply not just to the primary menu, but all the links and buttons on the website.
High-quality, logically organised and in-depth content improves website usability by encouraging users to engage with the content, and consequently, helps make them move down the funnel.
Source: Add This
A few pointers to keep in mind:
Ask any online business owner, investing in good content creation pays dividends.
Elementor’s latest update empowers business owners with new WooCommerce widgets (Cart, Checkout, and My Account) to design unique online shopping experiences. In addition to this, the update includes Dynamic WooCommerce Tags and the Menu-Cart widget. You can also configure your WooCommerce pages faster with a new option in the Site Settings menu.
The more visually appealing and functionally optimised your website is, the more likely it is to boost conversions and generate sales.
With these advanced tactics in hand, you can create high-quality and user-friendly websites.
Google’s ever-increasing focus on providing users with a sublime browsing experience means you cannot favour aesthetics over functionality and or overlook established principles of good UX design. Even a breathtakingly pretty website cannot rank or retain users if the usability design is poor.
Save yourself a ton of time by using a WordPress website builder that incorporates the key aspects of user experience while allowing you to edit every pixel of your website.
Gaurav Belani is a senior SEO and content marketing analyst at Growfusely, a content marketing agency specializing in content and data-driven SEO. He has more than seven years of experience in Digital Marketing and loves to write about UI/UX, Blogging, Content Strategy and emerging technologies. In his spare time, he enjoys watching movies and listening to music. Connect with him on Twitter @belanigaurav.
Article by Gaurav Belani: DCP Web Designers London
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30-04-2022
Tips for building a new website that will increase your site traffic
Your business probably has a website. In this digital world, that’s as essential as a business can get. But in order to drive more traffic to your site and grow your business, you need to have a website that’s easy to navigate and taps into the right keywords to drive more traffic. A website that’s user-friendly and displays your information in the most effective way possible.
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We will reply to you in next 2 working days.