Internet Marketing Video Tutorials, Marketing Tips, Articles & Infographics
25-01-2024
The Key Areas To Focus On For Successful Marketing
Marketing is a vast and varied field, constantly evolving with the times. To navigate this ever-changing landscape, it's crucial for marketers to focus on key areas that can drive success.
08-01-2024
Mastering Google AdWords: An Essential Guide For Beginners
Google AdWords, a crucial tool for businesses keen to harness the power of online advertising, can appear daunting for beginners. However, with a structured approach, anyone can access its full potential. This guide seeks to demystify Google AdWords and equip beginners with the necessary skills for effective usage.
05-05-2023
5 Surprising Ways You Can Improve Your Marketing Skills
Marketing in this contemporary world is tough but filled with opportunities. Follow the trend and expand your horizon to become a better marketer.
06-03-2023
Waking Up to the Power of Video Marketing in the Age of Social Media's Vlogging Boom
The power of video content is growing at an exponential rate. There are many reasons why platforms like TikTok and Instagram have recorded so much success due to their multimedia capabilities.
22-01-2023
Best Marketing Strategies for Businesses with Multiple-Locations
Marketing is an essential aspect of every business. It is essential for businesses that have multiple locations. Multi-location businesses, like franchises, require a distinct method of marketing that focuses on customers in diverse geographic regions. In the article below, we'll examine the best strategies for marketing for companies with several locations, such as local SEO, social media marketing, influencer marketing, email marketing, etc
25-11-2022
Email Hosting: Can It Transform Your Outreach Strategy?
Did you know that 99% of email users check their inboxes at least once a day? While emailing may be one of the oldest forms of communication, it certainly still packs a punch in the marketing world.
06-07-2022
The Most Effective Branding Ideas For Small Businesses
Small businesses are the backbone of any economy. According to statistics, small businesses make up 99.9% of all businesses in the United States and employ half of the country's workforce. This blog post will discuss some of the most effective branding ideas for small businesses!
07-10-2021
How to improve email sender reputation
In 2021, email traffic amounted to roughly 320 billion(!) e-letters sent and received every day. There are 4 billion email users worldwide, and their number increases by 3% annually. These are favourable conditions for business development, indeed. However, phishing and malware are the reverse sides of the coin.
18-08-2021
Blog post ideas for web designers
Blogging is an extremely effective method to drive traffic to your website, develop trust and confidence in your expertise, and generate inquiries about your services. However, it may be quite challenging to come up with interesting blogging ideas, especially when you are a busy web designer. Despite having a general notion of what your visitors and potential clients would want to read, you might still be unsure how to retain their attention since many blogs and articles talk about the same thing. Thus, it would be best if you came up with innovative yet relevant ideas in order to stand out while remaining in the zone.
27-05-2021
7 tips for supercharging your blog with quizzes
Blogs have been around since the advent of the internet. They’ve always served as platforms for expressing thoughts, sharing views and ideas, and connecting with like-minded people. Over the years, they’ve become an integral part of every content marketing strategy, helping businesses across all industries build relationships with customers. But with so many blogs out there, it can be challenging to make yours stand out. Enter quizzes.
24-05-2021
Influencers and video marketing: How to grow your brand
According to the Animoto report, Social Video Trends: Consumer Insights For 2020, video ads were the number one way that customers learned about brands from which they made a subsequent purchase. In addition to this, in 2019, YouTube outpaced Facebook as the platform most influential over consumer behaviour. At this point, if you haven't been using video marketing, you are losing out on great opportunities to connect with your audience.
11-05-2020
39 methods to increase your email open rates
Getting your subscribers to open your marketing emails can be a challenge. Sending out emails with bad content or at the wrong time and lead to poor open rates. Here are 39 actionable tips to help you increase the email open rates.
06-05-2020
Turn your Pinterest account into a revenue driven social media channel
Pinterest is an awesome way to share your interests and hobbies and keep track of fun future projects. Unfortunately, it’s often seen as just that – a site purely for sharing hobbies and having fun. Frequently associated only with crafts, DIY and the like, Pinterest is often looked upon as the domain of the hobbyist, and not taken seriously as a valid media for businesses.
24-03-2020
Influencer marketing is the new type of content marketing
The goal of influencer marketing is to get your product or service endorsed or advertised by a social media user with a large following. Have you ever watch a YouTube video which promotes a company or product at the beginning or during the video? The same logic applies to people who have large followings on Twitter and Facebook.
07-03-2020
Top super tips for creating a powerful LinkedIn profile
LinkedIn is the social media site for professionals. It’s where you can post yourself and your achievements, goals, work history, etc. You can also search for jobs and network with like-minded people.
04-03-2020
How does content marketing work?
There are two main approaches that are usually found in the content marketing world, one would be the novice approach, while the other is used by veterans. But how do these work and do they bring results? Let’s find out and study them.
25-02-2020
How to create a super successful YouTube channel
YouTube has become one of the most popular online video platforms to date. Having a YouTube channel can help you to attract new customers, as YouTube is the 2nd biggest search engine on the planet, Google search being the 1st. But guess what? Google owns YouTube, so making great content for YouTube can help your business rank higher in the search engines.
16-02-2020
6 super tips for sharing your blog posts on social media
Sharing blog posts on social media can help to generate traffic to your business website, but doing this correctly can get your better results. If you create a blog post and share it once on social media then your chances of generating traffic will be minimal.
16-01-2020
Beginners guide to Twitter business marketing
So I guess you are reading this blog post because you are not so familiar with Twitter. Twitter can be a powerful marketing tool for your business if used correctly. At DCP we use Twitter regularly to publish our recent completed website design projects, blog posts and YouTube How-To Video Tutorials.
07-01-2020
14 online and offline techniques to super charge your business marketing
Online as well as offline marketing can work very well as long as you know how to adapt it to your business needs. Your goal should be to plan each marketing task separately and dedicated a specific amount of time for creating suitable content, website optimisation, social media outreach and offline marketing strategies and optional paid advertisements.
07-12-2019
How to super charge your social media engagement!
Engaging your readers on social media is a very good way to generate more leads and even paid customers. But each platform requires a specific approach.
16-07-2019
190 blog title templates to entice clicks
If you are running out of ideas for new blog titles then this article is perfect for you! Creating enticing blog tiles can help generate more traffic to your website blog when posting on your business social media accounts. Using the right keywords can make a huge difference.
14-05-2019
7 powerful social media tips to build your business brand
Knowing how to boost your branding and build up your business is a crucial aspect of any company’s growth. Sometimes this will be pretty easy to do, other times it will take a lot of work and commitment. But there are always some things to take into consideration, and here you will find some of the best.
11-05-2019
The future of imagery - most captivating photography styles
To celebrate reaching 100 million images, Shutterstock has compiled the trendiest and most captivating photography styles and future diagrammatic alternatives that are changing the world of imagery. From high-quality 360-degree mobile photography to mainstream aerial drones.
03-05-2019
How to get your first 1000 followers on your instagram business account!
Are you new to Instagram and looking for the best techniques to gain more followers? This infographic created by Crazy Egg shows the power of engaging with Instagram followers. For example, Niel Patel linked 100 photos of people he does not currently follow any return he generated over 20,000 likes on his Instagram content.
17-04-2019
The ultimate guide to ecommerce pay per click advertising
PPC stands for Pay Per Click. Google, Facebook, Yahoo, Bing and much other organisation provide marketing solutions for businesses of all sizes. In simple terms, you as an advertiser pays for click advert clicked.
10-04-2019
11 tips for using emojis on social media marketing campaigns
Are you a Snap Chat, WhatsApps or Facebook Messager user? Did you know more than 60% of people use emojis when messaging? With so many people using emojis to convey a message, shouldn’t your business be taking advantage?
14-03-2019
How to create an email which gets opened and generates clicks
We all know the feeling of opening your email inbox to find 100 spam messages and several irrelevant promotional emails. Surveys suggest that 40% of adults report to ‘never read’ marketing emails, whilst a staggering 80% of adults receive unnecessary emails weekly! So how do we create an email that gets subscribers to open?
15-02-2019
Top tips to expand your LinkedIn network in 5 minutes
Are you new to LinkedIn? LinkedIn is a popular business networking platform where you can find many like-minded business contacts to help your business grow. By creating a professional profile for your business you can attract more customers and find suppliers to help your business expand.
13-05-2018
How to get Google to quickly index your new website
Getting a new website index by Google can be a waiting game but in this fast-paced world, time is of the essence. To get your website index by Google quicker you can create a Google WebMaster account. Next, get your website verified by Google using the simple steps present your Google Web Master account/
09-05-2018
Give your business a marketing boost with these 64 small business tools!
Having the right tools at your fingertips can save you hours of wasted time. Your goal should be to run your business as efficiently as possible, and sometimes we need a little help to streamline our workflow.
28-12-2017
12 Google facts you need to know
What would happen if your favourite search engine Google went offline for 5 minutes? Apart from Kaos, on the internet traffic would drop by 40%! Each minute form than 2.3 million Google searches are processed, make sure your website is optimised for mobile devices and grab some of that traffic!
07-12-2017
150 digital marketing tools to give your business a boost 2017
Are you overwhelmed with all the different digital marketing strategies and tools available? Wouldn't it be nice to know all the tools which the professional marketers are using?
08-10-2017
Google URL shortener tutorial
In this video tutorial, I will show you how to shorten URLs using Google URL shortener. You often see a custom shorten URL when you view posts on social media accounts. The reason for shortening the URL is to make it easier to view and re-share. Also, Twitter limits the number of characters which can be entered in a tweet so shortening a URL can also give you more space for a more concise message.
09-09-2017
How to bulk schedule social media posts using Hoot Suite
In this video tutorial, I will show you how to bulk schedule social media posts using Hoot Suite. Hoot Suite is a powerful social media scheduling software application. I use Hoot Suite on a daily basis to schedule social media posts on Facebook, Twitter, Instagram and LinkedIn. The main reason why I use Hoot Suite is that the software allows me to schedule posts 24 hours in advance.
01-09-2017
Top 10 trends and techniques to get a higher search engine ranking!
Keeping up with the latest SEO trends can feel like a "Cat and Mouse" game. Hunting the internet to find the best techniques or find out what is new can be like finding a "needle in a haystack". The bottom line is that mobile search will be the future! Making sure your website is mobile-friendly should be your top priority. Stay one step ahead of your competition and build a responsive website design solution for your business.
03-07-2017
How to add a water mark logo to your Youtube videos
In this video tutorial, I will show you how to add a watermark logo on your Youtube videos. This watermark will also allow users to subscribe to your channel. Did you know that you can automatically add a watermark logo on all of your Youtube videos with a few simple mouse clicks? Youtube has a branding feature which a bit hard to find but when used correctly can help to boost your subscribers.
03-07-2017
How to post images on Instagram using InstaPic Windows 10 Desktop App
In this video tutorial, I will show you how to post images on Instagram using InstaPic Windows 10 Desktop App. Instagram is a powerful social media network. Instagram allows you to post images which can be business-related.
29-06-2017
9 useful tips for a faster website load speed
About, 40% of internet user vacates a website that doesn't load in 3 seconds? Even a delay of 1 second while loading a page can cost a 7% loss in conversions? How many website visitors are you losing daily? Then there are the effects on Google search results to think about.
17-06-2017
The importance of email marketing
One of the best methods to stay in touch with your customers is via internet marketing. This is a professional, cost-efficient and reliable method that you can use to communicate with customers. The main focus is to define and promote brand awareness, but at the same time, email marketing can also help you with customer acquisition and customer retention.
09-06-2017
Tips on how you can write the next piece of content
Website content writing is one of the most important factors for search engine optimisation and customer engagement. Creating compelling content which visitors enjoy reading can help with improving your conversion rates. Of course, writing good content takes time and effort, but if you do this correctly then you will have a leading edge over your competitors.
24-05-2017
How to add social media icons and links to your YouTube channel
In this video tutorial, I will show you how to add social media icons and links to your YouTube channel. Adding links to your social media accounts is a good way for you to generate traffic and get more followers on Facebook and Twitter. You can also add a link to your website. Adding social media links and a link to your website is super simple, so why not improve your YouTube channel by simply following this video tutorial.
20-05-2017
How to create short links using BITLY video tutorial
This is a free video tutorial. In this video tutorial, I will show you how to create short links using BILTY is an online application which allows you to create short links. Short links are normally used when posting messages which contain links on your social media profiles. BILTY is also useful as it will give you statistics on how people have clicked each short link.
24-04-2017
13 tips to promote your business using Snapchat
Did you know Snapchat now has over 100 million active users every day? On average Snapchat users view more than 8 billion videos each day! Snapchat has now become a big social network but you as a small business owner need to know how to take advantage and leverage Snapchat.
10-04-2017
55 surprising facts about Google and why businesses should care
Did you know Google has more than 3.5 billion searches each day! Google is the powerhouse for web search and dominates the search engine market. I know this is probably not a good thing but understanding the power of Google for your business is essential if you want to rise in the search engine rankings. From shopping, news content, video (YouTube) to web analytics and email, Wow Google seems to do it all LoL.
02-04-2017
40 ideas to make your business marketing more successful
Creating an engaging website is just part of generating a successful marketing campaign. There are dozens of other ways to help publicise your business to your prospective customers, both personally and commercially.
14-03-2017
14 Amazing marketing techniques to help grow your business
Do you want to improve your online and offline marketing? If you are a small business then you probably have a limited budget for your marketing. There is a wide range of marketing techniques which can help grow your business. The techniques that you choose may depend on the type of business you run.
21-02-2017
How to add a YouTube end screen to your YouTube video
This is a free video tutorial. In this video tutorial, I will show you how to create an end screen for your YouTube Video. YouTube is a powerful Internet marketing tool. YouTube contains many advanced features which you may not be aware of. One of these features is the YouTube End Screen tool.
16-05-2016
Content Marketing Guide - How to create the best strategy
Content marketing can be an invaluable way of communicating with your audience, and if it’s not already part of your business’ marketing strategy, it might be time to consider changing that. This form of marketing allows you to connect with customers, existing and potential, on a more personal level, which will, in turn, help you to increase traffic to your business site and generate more sales.
28-04-2016
7 techniques for finding new customers using social media platforms
Engaging with new customers on social media is not an easy task, but lots of companies are already using such an approach to generate sales. The goal is to make sure that you use the right selling techniques in your social posts.
14-03-2016
Amazing Twitter stats every business should know!
Twitter is an amazing platform and it can do wonders for your business if you use it right away. Most Twitter users are known for accessing it many times per day, and the best part is that once you connect with them if they find your content interesting then you can expect them to retweet which is FREE marketing for your business!
18-12-2015
Infographic - Search engine optimisation advice for 2015
In today’s online world, having an online presence for your business is not enough. you need to try and implement an SEO strategy. Search engine optimisation allows your website to cater to the needs of search engines more efficiently, but at the same helps your business to be found using search engine queries.
13-12-2015
Top 5 Digital Advertising Predictions for 2015
The advertising world is continually changing, mainly thanks to the numerous ideas and technologies that appear year after year. In 2015, it seems that advertising techniques are going to change tremendously.
18-11-2015
3 top tips to help get your twitter tweets indexed by google search engine
For those who don’t know, indexing is the listing of web pages or social media content by a search engine like Google. If a web page isn’t indexed, it won’t come up in a web search. What are usually not indexed, are individual Tweets. Of course, knowing the value of social media in promoting a company and its products, it can be hugely valuable to a business when one of their Tweets is indexed.
02-11-2015
10 ways to use images to make your social media posts more shareable
Do you have something you think the world should see? Using an image or video can have a huge impact on your content’s popularity. There are countless options - photographs, illustrations, videos, vines, memes…and that's before you've even decided on what to do with it!
21-10-2015
30 Marketing Ideas That Will Help Your Small Business Sell More
Having a small business can be a little hard, especially from a marketing standpoint, and this is the reason why we created a list with 30 easy to use, actionable marketing ideas that will help you promote your business the right way.
13-10-2015
New tech for 2015 and beyond
The future can be unpredictable. Just ask anyone over the age of 25. Just 15 years ago, mobile phones were only just becoming a must-have, the internet was barely being used, and kids were still handwriting their essays. How the world has changed!
30-09-2015
Google mobile search algorithm update 2015 - is your website ready?
People are increasingly using their smartphones to surf the internet and perform Google searches. As of 21st April, any internet search from a mobile device now brings up mobile-friendly websites first in Google search results.
11-09-2015
Infographics Marketing - 10 steps to get your infographic noticed on social media
Infographics are everywhere at the moment. They’re a fun, simple and bitesize way of sharing information. The bright colours and exciting imagery engage with readers. They’re are often used as how-to guides or to show statistics and figures, but could be adapted to share any kind of information.
07-09-2015
Blogging Tips - how to get other people to increase your blog followers
Blogging can take many forms. It can act as a type of journalism, an online diary, an advertising platform, a place for Elearning, business advice and much more. This makes it pretty flexible, in that the choice of content is limitless, as is the choice of style, length and frequency of its posts. Many bloggers aim for a high readership, while others do it just for themselves.
22-08-2015
Website Tips - How to boost your company revenue by upselling and cross selling
Does your business take advantage of upselling and cross-selling techniques? These techniques can be used with online shop purchases, in a store or over the phone. Upselling would involve making the customer aware of a better, more expensive product of the same type as the one they are about to buy. Product insurance and reminders to buy batteries for their main purchase are both examples of cross-selling.
24-07-2015
Ways to optimise your welcome emails
If you are in the marketing world, then one of the things you need to focus on is to create amazing welcome emails and follow us newsletter designs. These not only allow you to make your customers welcome to your site, but they can also drive sales. More than 81% of the B2C marketers are using them, and studies have shown that welcome emails are generating around 320% more revenue.
29-04-2015
Top 10 digital branding and marketing trends for 2015
Technology, social media, and digital branding have already changed the world we live in so much and it looks set to change even more. Digital trends are just that - trends; fluid, ever-changing trends. It seems that whatever new technology or way of doing things is introduced, it will continue to be changed and improved upon. Our concept of privacy is changing rapidly; whereas 10 years ago, we wanted - took for granted, in fact - anonymity, now all we really expect is that our credit card details are safe.
15-03-2015
Social Media Ecommerce Shopping Statistics for 2015
We use social media for everything. We no longer just interact with our friends and family; we use it to conduct business, find out information and – make purchases. I might follow a company on Twitter to find out more about their products, watch their videos on YouTube, or ask my Facebook friends for a recommendation. More and more of our shopping is done online, making it pretty likely that some form of social media is involved.
07-11-2013
How to Make a Twitter Business Page For Your Business
Twitter is a social which allows you to post messages of up to 140 characters which are also known as "Tweets". Many businesses are using Twitter to communicate with their customers.
