25 website features which can improve your business website

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27-04-2018

If you have an online business, then you always need to try and adapt it to modern times. For example, each section of your website has to be optimised and modified according to your target audience.

Header

In the header section, you need to add the domain name, logo, tagline, call to action button, top navigation and breadcrumb navigation. try to select a domain which is easy to remember, short and concise works the best. Also, remember to register both .com and .co.uk domains to ensure all traffic hits your business website.

Create a logo which clearly states your business name and a tagline which informs customers what your business offers.

Have a clear call to action button at the top of your website to entice customers to purchase or contact you.

Make your top navigation easy to use on desktop and mobile devices. Try to keep the top navigation to a maximum of 8 links or less.

Having a breadcrumb trail navigation is a great way for your customers to navigate your website, especially if you are running an eCommerce store.

Above the fold

You also need to focus on this area too. This is what a lot of visitors will see first on your website, so you should add some reviews and testimonials, crucial business information as well as any sliders or images.

Below the fold

Here you should include main features, high-quality content as well as internal links. Having awesome and engaging content can help a lot with SEO, so try to keep that in mind. But you are not finished. You should consider adding the contact information, business hours and social media sharing tools.

The above is a summary of the elements which make up a good page design but sometimes you will need to think out of the box. Don't be afraid to experiment and see what works best for your business. 

Take a look at the infographic created by UK Web Host Review for some more top tips!

(Click to enlarge infographic)

25 website features which can improve your business website


Article created by: DCP Web Designers London


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