Website Tips - How to boost your company revenue by upselling and cross selling
Does your business take advantage of upselling and cross-selling techniques? These techniques can be used with online shop purchases, in a store or over the phone. Upselling would involve making the customer aware of a better, more expensive product of the same type as the one they are about to buy. Product insurance and reminders to buy batteries for their main purchase are both examples of cross-selling.
Search Engine Optimisation - SEO Guide 2015
Search engine optimisation is key if you want your content to be seen, and it’s a far superior way of getting clicks than paying to be on the first page of a Google search. Website structure, page optimisation, and link building all form part of SEO. Although it’s a pretty complex system overall, it can be fairly simple to learn the basics. Otherwise, employ a professional to do it for you.
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