SEO is constantly changing when it comes to the search engines of the internet. For your own sake and your company, you need to make sure you keep up to date with the new trends. Here you will find 12 SEO trends that will help you stay on top of your game and keep producing you new results.
Mobile First is Mandatory
It took 18 years to perfect the desktop approach and now mobile approach is a highly used feature of the internet. Mobile internet was first announced back in 2015. With the majority of the population now using their smartphones to browse the web, it is important this feature is up to date and runs perfectly well.
YouTube is a Large Search Engine
YouTube accounts for 2 thirds of the videos searched online. People often search ‘how to’ videos every day, this is now growing to at least 70% of videos that are added to YouTube per year. At DCP we have uploaded over 550 video tutorials to our eLearning YouTube channel and now average 300,000 views per month.
Location Search is now more accurate than ever before.
People now use Google search to provide them with the location of a store or directions to a destination. 50% of these people will visit their chosen store within a day. Out of the 50% of people who search, 34% do so by using a computer. mobile phone or tablet. An estimated 1 in 3 Google searches is location-related.
Main Focal Points
The main focus points that Google looks for are, fast and reliable sources and ones that run smoothly on mobile devices without any glitches. The five main areas are navigation and homepage, Search, commerce, form entry and usage.
Google updates its algorithm automatically. This monitors how people use conversational queries.
Option for responsive websites
Responsive websites will get a further boost at a later date by Google. Google intends to monitor people who use the search engine by mobile device separately from people who use computers.
Social Media Content.
Social media profiles and posts are the ones who get the front page experiences. These profiles have increased and will continue to do so in the future.
Higher CTR’s In The SERP’s
Schema markups work with the search engines to detect and understand the web content, this will allow them to display the content in a way that will benefit the users.
Time spent using Mobile Apps
Google monitors the play store apps and has noted a dramatic increase in users over the years. 27% of people find apps through a search engine.
40% of people will cancel a loading page if it takes too long to load. This can make you take a big dent in your Google rankings.
Links still rank #1
Links are Google's number one source for high rankings according to Google's, Andrey Lipattsev.
Real World Optimise
Google’s number one ranking only gathers around 30% of the clicks. You have 2 types of keywords you should aim towards, the ones that bring you links and flow of traffic and the ones that bring in profit.
Take a look at SerpLogic who share their SEO trends you need to consider in the infographic below.
(Click to enlarge infographic)
Article created by: DCP Web Design in London
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