Click Labs commissioned DCP newsletter design team to create a new email creative for their Pay Day Claim email marketing campaign.
Click Labs requested for DCP to custom code the email creative to ensure optimum compatibility across multiple email clients.
The newsletter was first designed using Photoshop. Once signed off DCP custom coded the newsletter using HTML tables and CSS. DCP used the colour scheme and logo from the landing page website.
Clear CTA “call to action” was added throughout the email artwork to maximise click-through ratios.