Mr Compensation Mis-Sold Mortgages - Lead Generation Web Design

Click Labs contracted DCP Web Designers to custom design a lead generation website for their latest marketing campaign.

The website required multi-step form processing. The first step captured general user information, the second step captured post address details and the third step require a user to complete multiple-choice questions.

The for the second step DCP implemented an address lookup API service. This allowed a user to simply enter their postcode and the API returned a list of applicable address. A website user simply had to select their correct address from a dropdown menu to complete all the address form fields.

To generate more qualified leads DCP implementation an email and phone number validation checker API. The API prevented users from entering incorrect data in the first step which resulted in more qualified leads.

The final step required a user to select answers in the form of multiple choices. The question asked would change depending on the answer given in the previous question. This allowed Click labs to capture different permutations of leads from a single website form.

The data captured is FTP directly to the client using a secure IP restricted data transfer. The data is transfer automatically using a web server CRON job.

The website was designed using the latest version of Adobe Photoshop and built using DCP’s custom lead generation platform. DCP  also created a custom logo and sourced stock images for the website design.

DCP also optimised the website landing page for loading speed and used Google Page Speed Tool to refine results.

DCP managed to achieve Google Page Speed Scores of:

• 92 / 100 for Desktop Computers
• 78 / 100 for Mobile Devices

Google Page Speed Scores can be viewed here:

• Mr Compensation Mis-Sold Mortgage - Google Page Speed Results