Inspire Digital - Readers Digest - Newsletter Design
Inspire Digital contacted DCP to create a newsletter design for equity release Reader Digest online marketing campaign.
DCP was first commissioned to design and build a custom lead generation website. Once completed we used the website content to design a responsive email creative.
The newsletter was designed from a blank canvas using Adobe Photoshop.
Inspire Digital requested for the newsletter to incorporate the colour scheme from the newly built website. DCP also added clear "call to action" buttons to ensure maximum click-through ratios from newsletter subscribers.
DCP tested the newsletter across various mobile email apps and desktop email applications. The newsletter was coded using HTML and CSS.