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07-07-2015
BackNow some of us might be old enough to remember when the hashtag was known primarily as the international symbol for number.
If you were to ask a teenager today, they would almost certainly know of hashtags only in relation to Twitter and other social media.
So what are hashtags actually used for?
Hashtag link information, opinions and other posts on the same topic together.
So when we hear of something ‘trending’ in the media, it often has its own hashtag.
For instance, you might remember the #nomakeupselfie used to raise awareness for cancer. If I wanted to open a discussion on what's trending at the moment, I might include #whatstrending in my Tweet.
Hashtags are used in all kinds of discussions online. They are used to start conversations, create unity and spread awareness. Companies use them in marketing campaigns.
Individuals use them in their daily updates - #middleclassproblems is a prime example of this.
They are used in politics and social discussion. If you are interested in a certain topic, hashtags make terms more searchable, making it fast and simple to get information.
The use of the hashtag in an online discussion brings people together who might otherwise not connect.
It allows conversations to take place between different nationalities, cultures, ages, religions and backgrounds.
Who would think that a 20-year-old philosophy student from London might have something in common with a 40-year-old businessman in Japan?
Hashtags open up the avenue for discussion, with people other than those you would automatically be drawn to.
Hashtags are great news for businesses. A company can create a hashtag, track as it is discussed amongst consumers, boosting brand awareness and engaging potential customers.
This can happen across almost any social media platform, not just Twitter, as is often thought. Facebook, Pinterest, and Tumblr are just some examples!
At DCP we incorporate hashtags into our eLearning video content on YouTube, Facebook, LinkedIn and Twitter posts.
So take a look at the infographic below and have a think about what hashtags could do for your business!
(Click to enlarge infographic)
Blog post created by: DCP London Website Designers
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28-01-2018
How to create a Twitter account for your business - Part 2
In this video tutorial will show you how to add a custom profile image and create a custom background header image for your Twitter business profile. Twitter gives you the ability to customise your social profile like most social networks. This can be a little tricky if you do not know what the correct images sizes should be for creating your profile and background image. Not to worry! – In this video tutorial, I give a step by step guide and make the process as simple as possible.
20-05-2017
How to create an opinion poll on your Google+ business profile
In this video tutorial, I will show you how to create an opinion poll on your Google+ business profile This is a free video tutorial. In this video tutorial, I will show you how to create an opinion poll on your Google+ business profile Opinion polls are a great way to engage with your customers and social media followers. Google+ allows you to create opinion polls with a few simple mouse clicks.
20-05-2017
How to post YouTube videos on your twitter business profile
This is a free video tutorial. In this video tutorial, I will show you how to post youtube videos on your Twitter business profile. Did you know that a few simple "mouse" clicks you can share your YouTube videos on Twitter? Sharing videos on your social media profiles can help boost traffic to your YouTube channel and also to your website or blog. After you upload a video to YouTube I would recommend you share it with your Twitter followers immediately.
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