How to create a Facebok business page - October 2013 update

Have you just started a new business or you have got an existing business and want to create a professional Facebook business page but simply don’t know where to start? Well, you’re in luck as I have created this article which will give you a step-by-step guide on how to create a Facebook business page for your business. Facebook fact: Over 100 million users worldwide.

Step 1 – Facebook Business Page Sign Up Process

To start the signup process you need to open the following link in your web browser:

• https://www.facebook.com/pages/create/

The following Facebook options will display as shown image below:

Select the “Local business or place” option.

Complete all the fields displayed in the image below.

Select the “Create a new business account” option.

Complete all the fields displayed in the image below

The following message will display once you have completed the above form fields.

Open the inbox for your email account which you used in the sign-up process and select the Confirmation Link.

The following page will display after you select the confirmation link.

• Enter a description of your business.
• Enter your business website address.
  • You can select “Add another site” option if you want to add your Twitter, Pinterest, Blog or another website related to your business.
  • Select “Yes” optional if you have registered your business with your government organisation i.e. Companies House (UK).

Select the “Save Info” button once you have completed all the fields displayed in the image below.

The next screen will request you to upload a profile picture.

• I would recommend you add your company logo
• The image uploaded should be 180 x 180 pixels

Select the “Save Photo” button after uploading your profile image. You can skip this process and add your profile image later if you do not have your logo at the correct size.

The next screen is optional, this screen simply allows you to add your Facebook page to your Facebook Favourites list.
Simply select the green “Add to favourites” button and continue to the next screen.

Select the “Skip” button on the next screen to complete the basic set up of your Facebook business page.

WELL DONE – YOU HAVE CREATED A BASIC FACEBOOK PAGE FOR YOUR BUSINESS

TAKE A 5 MINUTE BREAK!

Step 2 – Adding a Cover Image to Your Facebook Business Page

In this part of the article I will be using the following business as an example:

• https://www.banner-ad-designers.co.uk/

To complete the following steps you will need to login to your Facebook business account. Select the link below to login to your Facebook business account.

• https://www.facebook.com/

Once you have logged in select the “Hide” button for the admin control panel

Below the Admin Panel, you will see a basic view of your profile, example below

The next step is the create a cover image for your Facebook page. Select the “Add a Cover” / “Upload photo…” buttons as shown in the image below.

• The image you upload should be 850 x 315 pixels.

Your cover image will display in the top section of your Facebook business page behind your Facebook profile image (Company Logo). To give you some inspiration I have listed some example facebook covers from some well-known businesses:

• https://www.facebook.com/SamsungUK
• https://www.facebook.com/Asda
• https://www.facebook.com/argos
• https://www.facebook.com/cocacola
• https://www.facebook.com/redbull

WELL DONE – YOU HAVE CREATED A BASIC COVER IMAGE FOR YOUR FACEBOOK BUSINESS PAGE

Step 3 – Creating a User Name and Custom Url For Your Facebook Business Page

In the next step, we will create a user name for your business Facebook page. At present the URL for Banner Ad Designer’s Facebook page is as follows:

• https://www.facebook.com/pages/Banner-Ad-Designers/214194378736053

After creating a user name “c51banneraddesigners” the URL will change to:

• https://www.facebook.com/c51banneraddesigners

The 2nd URL is much easier to share with your customers and incorporate them into your marketing campaign. This task is optional.

Select “Edit Page” / “Update page info” as shown below.

Select the “Enter a Facebook web address” link located in the Page Address section as shown below.

Select the “Create a web address for this page?” link located in the Page Address section as shown below.

Select the “Verify via mobile phone” link

• After selecting the link you will be requested to enter your Facebook password.

On the next screen, you will be requested to select your “Country Code” and enter your phone number.
After completing this task you will receive a text message with a confirmation code.

Enter your confirmation code and select the confirm button.

On the next screen select the options which are relevant and then select the “Save settings” button.

Click on the Facebook logo located in the top left, this will take you back to your business Facebook page.

Select “Edit Page” / “Update page info” as shown below.

Select the “Enter a Facebook web address” link located in the Page Address section as shown below.

Select the “Create a web address for this page?” link located in the Page Address section as shown below.

Enter a suitable username for your Facebook business page. In this example I will use:

c51banneraddesigners

After creating a user name “c51banneraddesigners” the Facebook business page URL will change to:

• https://www.facebook.com/c51banneraddesigners

WELL DONE – YOU HAVE CREATED A UNIQUE URL FOR YOUR FACEBOOK BUSINESS PAGE

TAKE A 5 MINUTE BREAK!

Step 3 – Posting a Message on Your Facebook Business Page Timeline

In this 1st example, we will create a short message and link to the Banner Ad Designers website.

Message: Click here to view examples of our latest banner ad designs: https://www.banner-ad-designers.co.uk/example_work.html

• Create a message for your business and add a link to the end of your message, this should be a link to your own website.

Enter your message into the “Status” box as shown below.

Facebook will visit the website address you entered in your message and look for a suitable image to display in your post. The Left and right arrow will display if facebook can find more than 1 image on your website page. You can select the “Upload image” option if you want to add a different image for your post. Facebook will also scan the MetaData for your page and display this next to the image as shown in the image below.

Select the “Post” button to add your 1st Facebook post.

Your Facebook post will display on the timeline with a clickable link

In this 2nd example, we will create a highlight message and link to the Banner Ad Designers website.

Message: Website banner solutions starting from only £15.00 per banner design: https://www.banner-ad-designers.co.uk/price_list.html

• Create a message for your business and add a link to a relevant page on your website.

We need to create a “Highlight Image” before adding a message to Facebook.

• The “Highlight Image” should be 843 x 403 pixels. Example below

Select the “Photo / Video” button as shown in the image below.

Select the “Upload Photo / Video” link.

Enter your message and select the “Browse” button to upload your highlight image as shown in the image below.
Select the “Post” button to add your message and image to the Facebook timeline.

Your message will have a similar layout to the example below

Move your Mouse Cursor to the top right of your Facebook message,
Click the downward-pointing arrow and select the Highlight option from the drop-down menu.

Your Facebook message will look similar to the example below once you have completed the steps above.

In this 3rd example, we will add a YouTube video to your Facebook business page.

The process of adding a YouTube video is very simple.

• Navigate to YouTube: https://www.youtube.com/
• Find a video which you would like to share on Facebook, it would be a good idea to share a video that you have created or is related to your industry. In this example I will be sharing the following video:
  • Expressive Painting in Photoshop https://www.youtube.com/watch?v=VRXbboQCveo

Copy the URL from the address bar as shown in the image below for your selected video.

Navigate to your Facebook business page and paste the URL address into the Status text box as shown in the image below.
Facebook will generate a suitable image and description of the video.

Select the “Post” button.

Your completed You Tube video post will look similar to the example below.

Your Facebook page visitor can now play the video directly on your Facebook page by simply selecting the play button.

WELL DONE – YOU HAVE CREATED FIRST FACEBOOK BUSINESS PAGE MESSAGE POSTS

TAKE A 5 MINUTE BREAK!

Step 3 – Complete your basic Facebook Business Page information

Your final goal for this article is to complete the “Update Page Info” on your business Facebook page

Select “Edit Page” / “Update page info” as shown below.

At a minimum try to complete all the fields highlighted below. You can edit each section by clicking on the “Edit” link.

WELL DONE – YOU HAVE COMPLETED THE BASIC SET UP OF YOUR FACEBOOK PAGE

WHY NOT EXPERIMENT WITH SOME OF THE OTHER FEATURES
ON YOUR BUSINESS FACEBOOK PAGE

IN THE NEXT ARTICLE WE WILL LOOK AT MORE ADVANCED FEATURES OF YOUR BUSINESS FACEBOOK PAGE AND GIVE YOU SOME IDEAS ON HOW TO GET FACEBOOK LIKES

Article by : DCP London Web Designers