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16-05-2016
BackContent marketing can be an invaluable way of communicating with your audience, and if it’s not already part of your business’ marketing strategy, it might be time to consider changing that.
This form of marketing allows you to connect with customers, existing and potential, on a more personal level, which will, in turn, help you to increase traffic to your business site and generate more sales.
It can also help you to further solidify your brand image by developing your own identity, setting you apart from the competition.
Good content means, being able to introduce new ideas, topics and perspectives in an interesting and thought-provoking manner.
It also requires a plan. Before you embark on a content marketing project, you need to have considered the different variables involved.
Think about who your content is aimed at and how best to appeal to them, what will be the most advantageous place to post your content, and when people might be most likely to click through to look at it.
In order to ensure success, content needs to really appeal to your audience, with engaging, meaningful information or opinions that are innovative and unique to your business.
The infographic below by Main Street Host provides more information about Content marketing.
(Click to enlarge infographic)
Blog post created by: DCP Website Design
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22-01-2023
Best Marketing Strategies for Businesses with Multiple-Locations
Marketing is an essential aspect of every business. It is essential for businesses that have multiple locations. Multi-location businesses, like franchises, require a distinct method of marketing that focuses on customers in diverse geographic regions. In the article below, we'll examine the best strategies for marketing for companies with several locations, such as local SEO, social media marketing, influencer marketing, email marketing, etc
10-04-2017
55 surprising facts about Google and why businesses should care
Did you know Google has more than 3.5 billion searches each day! Google is the powerhouse for web search and dominates the search engine market. I know this is probably not a good thing but understanding the power of Google for your business is essential if you want to rise in the search engine rankings. From shopping, news content, video (YouTube) to web analytics and email, Wow Google seems to do it all LoL.
08-01-2024
Mastering Google AdWords: An Essential Guide For Beginners
Google AdWords, a crucial tool for businesses keen to harness the power of online advertising, can appear daunting for beginners. However, with a structured approach, anyone can access its full potential. This guide seeks to demystify Google AdWords and equip beginners with the necessary skills for effective usage.
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